Leyenda gráfica del cantón Salcedo ,provincia de Cotopaxi, aplicada en una agenda ilustrada.
The present researching work starts from a social reality that we lived and becomes more obvious every day; nowadays, there is evidence of unusual knowledge of local legends, due to globalization and different communication habits, which currently the visual elements are the main means of communicat...
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| Andre forfattere: | |
| Format: | bachelorThesis |
| Sprog: | spa |
| Udgivet: |
2019
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| Fag: | |
| Online adgang: | http://repositorio.utc.edu.ec/handle/27000/5977 |
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Tilføj Tag | Summary: | The present researching work starts from a social reality that we lived and becomes more obvious every day; nowadays, there is evidence of unusual knowledge of local legends, due to globalization and different communication habits, which currently the visual elements are the main means of communication. For this reason, other alternatives have been required for the transmission of spoken stories that has been a form of traditional dissemination, such as; projects and books, addressed only to a children's audience; that is why it is intended to develop an alternative visual graphic communication means to communicate this knowledge, denoting a material of daily use such as the agenda, which will incorporate illustrations transforming spoken language, graphic language. Therefore, this research was developed by means of research techniques of bibliographic and field documentation, addressed to the citizens of Salcedences of the third age, where the limited knowledge that the inhabitants of the sector have about the legends of the locality was evidenced, which could be found several known and unknown such as: The ghost train, the legend of San Miguel prince, the black bull, Tayta Yambo, among others, being one of these narratives chosen for the development and creation of characters and scenography to be applied in the agenda, this being the legend "The enchanted tree", to be lived by a young man from the sector. Therefore the structure of the illustrations was developed through the implementation of a focus group taking as reference the main graphic exponents of Latin America, thus determining the graphic style for the young people from Salcedences, in the same way the methodology for the illustration from the creative thinking of Ortega (2014), and generating diagramming through editorial principles, in which a visual balance was formed between text and image, obtaining great acceptance among youth from Salcedo. |
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