Diseño de un plan de marketing para mejorar el posicionamiento de la cooperativa de ahorro y crédito santa rosa de patutan en la ciudad de Latacunga en el periodo 2015

This research has been developed for the credit union "PATUTAN SANTA ROSA LTDA", located in the canton Latacunga swept Patutan, in order to make a marketing plan to improve the position in the financial market. The credit union "PATUTAN SANTA ROSA LTDA" has not achieved a level o...

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Bibliografische gegevens
Hoofdauteur: Lamingo Aimacaña, Byron Patricio (author)
Formaat: bachelorThesis
Taal:spa
Gepubliceerd in: 2015
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Online toegang:http://repositorio.utc.edu.ec/handle/27000/2188
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Samenvatting:This research has been developed for the credit union "PATUTAN SANTA ROSA LTDA", located in the canton Latacunga swept Patutan, in order to make a marketing plan to improve the position in the financial market. The credit union "PATUTAN SANTA ROSA LTDA" has not achieved a level of solid and solvent in the financial market of the city of Latacunga positioning, because he had no proper model of effective advertising to publicize their services….