Plan de marketing para el posicionamiento de la empresa pública de movilidad de la mancomunidad de Cotopaxi.
The objective of this project was the creation of a marketing plan for the positioning of the Public Mobility Company of the Cotopaxi Commonwealth ("EPMC") so, the theoretical framework related to marketing strategies and the positioning of public organizations were analyzed, and the posit...
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| Format: | masterThesis |
| Language: | spa |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://repositorio.utc.edu.ec/handle/27000/7428 |
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