Plan de marketing para repocisionar el parque Etnobotánico Omaere ubicado en el cantón Pastaza provincia de Pastaza
The purpose of this research is to develop a marketing plan to reposition of the Ethnobotanical Park OMAERE; considerating it as a working tool to help the sustainable development of the park. Three chapters were developed, those have been clearly marked for proper identification of them. The first...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://repositorio.utc.edu.ec/handle/27000/3278 |
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Add Tag | Summary: | The purpose of this research is to develop a marketing plan to reposition of the Ethnobotanical Park OMAERE; considerating it as a working tool to help the sustainable development of the park. Three chapters were developed, those have been clearly marked for proper identification of them. The first chapter refers to the legal aspect, providing support to research, situational analysis was highlighted in which social, economic, environmental and tourism were selected, SWOT analysis was performed, it arises strategies that will enable the park development. |
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