Plan de marketing para un mejor posicionamiento en el mercado de la cooperativa de ahorro y crédito Santa Bárbara del cantón Pujilí provincia de Cotopaxi en el periodo 2015-2016

The present work research has a main objective to make a Marketing plan to get a better market position at Santa Barbara credit union in Pujili canton, Cotopaxi province, period 2015-2016. It was carried out the analysis of the current situation with a specific propose of knowing the factors that im...

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Bibliographic Details
Main Author: Chicaiza Chiriboga, Verónica Vanesa (author)
Other Authors: Salinas Quintana, Narcisa Margarita (author)
Format: bachelorThesis
Language:spa
Published: 2016
Subjects:
Online Access:http://repositorio.utc.edu.ec/handle/27000/3137
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