Propuesta estratégica para el Posicionamiento de la Hostería Lelia, perteneciente al Recinto Lelia, cantón Santo Domingo, Provincia de Santo Domingo de los Tsáchilas.
For the development of the project, a situational diagnosis was carried out at the macro, meso and micro levels, using the PESTEC matrix, which helps to the information section in the political, economic, social, technological, environmental and competitive areas. Then a SWOT (FODA) analysis was als...
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| Format: | bachelorThesis |
| Langue: | spa |
| Publié: |
2017
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| Sujets: | |
| Accès en ligne: | http://repositorio.utc.edu.ec/handle/27000/5705 |
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