Perfil del turista de salud que visita la provincia de Tungurahua.

The objective of this research was to describe the profile of the health tourist who visits the province of Tungurahua. The type of descriptive research with a quantitative approach was used, such as surveys, analysis of primary and secondary data, as well as fieldwork. Within this project there are different types of health tourism, this study focuses particularly on wellness tourism, which includes activities such as hot springs, yoga, spa, and ancestral medicine. The first objective was to systematize the data obtained through surveys, using a simple random sampling, after which the formula to obtain the sample was determined, obtaining A total of 384 tourist responses, to select the attractions was investigated by digital means, documents, university libraries to obtain a real database of the inventory of tourist attractions, within the investigation it was possible to highlight the seven tourist attractions. To obtain the characteristics of the profile of the health tourist, the results revealed that the health tourist is mainly Ecuadorian 94.1%, aged between 18 and 40 years, and with an equitable distribution between genders. Regarding the employment situation of tourists, the results were that 26% are private workers followed by students, 21% work in the public sector, and 3% are unemployed. The marital status is 56% are single while 28% are married and 15% free union. Within the socioeconomic variable, the results obtained are tourists who estimate spending a limited budget between 0 to 100 USD, which is 51%. And 42% of tourists prefer to do wellness tourism, more than 25% of tourists receive incomes of more than $600. After that, there are the motivational variables that the majority of tourists traveled by bus, a total of 57% while 32% traveled in their car. The main reason for the trip is relaxation 59%, and the stay within the province is from one to two days 45%. Subsequently, an informative bulletin was prepared that covers the results obtained from the demographic, socioeconomic, motivational, and preferential characteristics, for the design the Canva application was used, and the bulletin addresses specific topics related to health and wellness tourism, the conceptual limitations in this field, differentiation of health tourism compared to other forms of tourism, the available tourism offer, the prominent places, the tourist profile, the data collection, the analysis of the results and the final section of the newsletter.

• מחבר ראשי: Toaquiza Chicaiza, Alexandra Carolina (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2023
• נושאים: BAÑOS; BOLETÍN INFORMATIVO; TURISMO DE SALUD Y BIENESTAR; TUNGURAHUA; TURISMO
• גישה מקוונת: http://repositorio.utc.edu.ec/handle/27000/11125