Estrategias de fidelización para la agencia mano negra de Latacunga.

Customer loyalty is essential for a company to survive financially and within marketing it is one of the most accessible strategies because it does not need to invest larger sums of money as in the acquisition of new customers. Based on these arguments, the present investigation aims to develop stra...

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Dettagli Bibliografici
Autore principale: Morales Suárez, William Bolívar (author)
Natura: bachelorThesis
Lingua:spa
Pubblicazione: 2023
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Accesso online:http://repositorio.utc.edu.ec/handle/27000/11172
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