Perfil del consumidor de las galerías de artesanía de la comunidad de Tigua

The present investigation seeks to determine the "Consumer profile of the handicraft galleries of the Tigua community", likewise, the question is formulated: What is the consumer profile of handicraft galleries of the Tigua community?, with the objective to build the profile of the "t...

Täydet tiedot

Tallennettuna:
Bibliografiset tiedot
Päätekijä: Ortiz Mena, Lisbeth Aracely (author)
Muut tekijät: Toaquiza Chiguano, Willan Fabián (author)
Aineistotyyppi: bachelorThesis
Kieli:spa
Julkaistu: 2023
Aiheet:
Linkit:http://repositorio.utc.edu.ec/handle/27000/10019
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Yhteenveto:The present investigation seeks to determine the "Consumer profile of the handicraft galleries of the Tigua community", likewise, the question is formulated: What is the consumer profile of handicraft galleries of the Tigua community?, with the objective to build the profile of the "tourist" consumer. This research is justified by theories, theoretical and related models, since the consumer profile was studied, contributing more information for future similar research on the subject. To determine the consumer profile, the quantitative approach methodology, descriptive type of research, non-experimental research design, survey research technique, questionnaire research instrument, and SPSS version 27 was used as a data processing tool.