Estrategias de producción y comercialización para la reactivación económica de los efectos del Covid-19 en los productores de leche del Cantón Santiago de Píllaro.
The present research work entitled "Production and Marketing Strategies for the Economic Reactivation of the effects of Covid-19 on milk producers in the Santiago de Píllaro Canton, whose purpose is; design production and marketing strategies for the economic reactivation of the dairy sector in...
Furkejuvvon:
| Váldodahkki: | |
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| Materiálatiipa: | masterThesis |
| Giella: | spa |
| Almmustuhtton: |
2022
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| Fáttát: | |
| Liŋkkat: | http://repositorio.utc.edu.ec/handle/27000/8827 |
| Fáddágilkorat: |
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Lasit fáddágilkoriid | Čoahkkáigeassu: | The present research work entitled "Production and Marketing Strategies for the Economic Reactivation of the effects of Covid-19 on milk producers in the Santiago de Píllaro Canton, whose purpose is; design production and marketing strategies for the economic reactivation of the dairy sector in the Santiago de Píllaro canton from the effects caused by Covid-19.; through the proposal of a strategic plan for the production and marketing of milk for its economic reactivation, given the problem presented by the health emergency that caused the presence of the Covid-19 pandemic, which forced the total confinement of the population and the closure of economic activities in Ecuador and the entire world, in turn it is important to emphasize that the present investigation was of a quantitative type, due to the fact that the collection of data on milk production was essential for its respective analysis, the same ones that allowed elucidate alternative solutions to the problem posed, for which a survey was used, which was addressed to the producers of the Santiago de Píllaro Canton; However, with the application of the survey, the results showed that there are many deficiencies from the production of milk, therefore it has consequences in its commercialization due to the fact that it does not comply with several quality standards requested by the collection centers or dairy factories. With the proposal of the Strategic Plan for production and commercialization of production, the purpose is to reactivate the local economy and promote entrepreneurship in the milk producers of the Santiago de Píllaro Canton. |
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