Identificación de los factores controlables de comercialización, determinantes de la fidelización de los clientes en el Gremio de Sastres "San José de Poaló" en el cantón Latacunga.
In this research, the controllable factors of commercialization that determine customer loyalty were identified, currently, taking account the companies do not perform loyalty programs that contributes to the clients permanence in them, causing decrease in the sales level. The lack of customer loyal...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2018
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| Online Access: | http://repositorio.utc.edu.ec/handle/27000/4485 |
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