Plan de negocios para la producción y comercialización de la “Jalea de Abeja Zángano" en Apiarios Cotopaxi.

This project was based on the "Business Plan for the production and marketing of Drone Bee Jelly in Cotopaxi Apiaries" in the Latacunga canton, the objectives that were set were: Determine market acceptance for the sale of Drone Bee Jelly. drone based on the properties and benefits of the product; establish production capacity based on the resources that Apiarios Cotopaxi has; and determine the feasibility of the project through financial indicators. The methodology used was based on a descriptive quantitative approach. According to the study carried out, it was estimated that there are around 29,471 possible potential consumers. These individuals are men aged 50 and older, who seek to improve their health and regain control of their sexuality. A sample of 380 people was statistically obtained to whom a survey was applied in order to determine the market study. This project demonstrated its feasibility with a Net Present Value (NPV) of $16,983.96, an Internal Rate of Return (IRR) 20.70% higher than the MARR of 11.90%. The recovery period obtained was 2 years, 10 months and 6 days, with a cost-benefit ratio of 1.53

• Autor principal: Chiluiza Grefa, Cristina Beatriz (author)
• Format: masterThesis
• Idioma: spa
• Publicat: 2023
• Matèries: PLAN DE NEGOCIOS; JALEA DE ZÁNGANO; APIARIOS COTOPAXI; PRODUCTOS NATURALES; ADMINISTRACIÓN DE EMPRESAS
• Accés en línia: http://repositorio.utc.edu.ec/handle/27000/11594