Plan de marketing para mejorar el posicionamiento del comercial y créditos Quillupangui, ubicada en el sector “Pueblo solo Pueblo”, del Distrito Metropolitano de Quito en el período 2015-2016

Plan de marketing para mejorar el posicionamiento del comercial y créditos Quillupangui, ubicada en el sector “Pueblo solo Pueblo”, del Distrito Metropolitano de Quito en el período 2015-2016

This research work has the general objective is to improve “the positioning in the market of Quillupangui”. For this reason it is proceeded to develop a situational analysis of the business in which demostrated the SWOT (FODA) process, and through it was possible to identify the main problem that co...

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Bibliographic Details
Main Author: Altamirano Tonato, Mayra Rosario (author)
Other Authors: Calvache Ortiz, Jessica Carolina (author)
Format: bachelorThesis
Language:spa
Published: 2016
Subjects:
HERRAMIENTAS ESTRATÉGICAS
POSICIONAMIENTO
MARKETING
DISTRITO METROPOLITANO DE QUITO
Online Access:http://repositorio.utc.edu.ec/handle/27000/3124
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