Plan de marketing para el supermercado “San Felipe”, de la ciudad de Latacunga, barrio San Felipe en el período 2014
This research work has, as main objective to improve the company position into the market, through the development of a marketing plan in a way that allows to "San Felipe" supermarket to improve significantly sales volumes, which will be reflected in an increase on profitability. First of...
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| Materialtyp: | bachelorThesis |
| Språk: | spa |
| Publicerad: |
2015
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| Länkar: | http://repositorio.utc.edu.ec/handle/27000/2178 |
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Lägg till en tagg | Sammanfattning: | This research work has, as main objective to improve the company position into the market, through the development of a marketing plan in a way that allows to "San Felipe" supermarket to improve significantly sales volumes, which will be reflected in an increase on profitability. First of all, a situational analysis was done in order to identify the micro and macro factors of environment that directly affect the development of the company business. For the market research was considered the descriptive research type through it the researcher knew the behaviors, likes and preferences of the object to study, besides the field research was used, which allowed to engage in the same place and interrelationship of the company and its environment…. |
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