Plan de negocios para el desarrollo de nuevos mercados de la empresa de lácteos Liberlac Cía. Ltda. en la parroquia de Guaytacama, cantón Latacunga
The objective of the business plan is the market development in the Latacunga canton when analyzing its viability. The strategic plan makes a situational diagnosis of the dairy company LIBERLAC CIA. LTDA., Due to the participation of recognized competitors in the local market. The marketing plan hig...
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| Formato: | bachelorThesis |
| Lenguaje: | spa |
| Publicado: |
2020
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| Acceso en línea: | http://repositorio.utc.edu.ec/handle/27000/5852 |
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Agregar Etiqueta | Sumario: | The objective of the business plan is the market development in the Latacunga canton when analyzing its viability. The strategic plan makes a situational diagnosis of the dairy company LIBERLAC CIA. LTDA., Due to the participation of recognized competitors in the local market. The marketing plan highlights the design of its corporate image from the perspective of customers resulting in the approval of a new proposal the company bets on the media (radio and social networks) to reach customers. The logistics plan used by the company is analyzed in the operations plan through the interview with managers. The acquisition of mobile shelves (Furniture and fixtures) and a vehicle to improve the supply of products efficiently in the San Felipe sector. They are presented as an objective point in the human resources plan, and the strategy is to train business workers to provide a quality service achieving customer loyalty and attracting new customers. In the financial plan, it is estimated to make a loan of $ 65,156.80 in the BanEcuador entity at an interest rate of 9.76% for five years with monthly amortization. The financial evaluation of the project presents the following VAN indicators of $ 1,897.26 and the TIR 13.75% on the opportunity with a recovery period four years six months, means that the plan is executable the Cost-Benefit Ratio of $ 1.19 It means that the shareholders will have benefits on the investment of the project. In the management control, it is tried to measure and control through indicators the effectiveness efficiency and effectiveness of the company in the production and administrative activities. The contingency plan proposes alternatives that allow the company to function normally in the presence of an incident. |
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