Estrategias de marketing para incrementar las ventas en la empresa “Olacell” del cantón La Maná provincia de Cotopaxi, año 2023
Today companies face the changes of modern society, through the advancement of technology, which requires to develop of strategies that help to maintain and continue growing in the competitive market that exists, so this research project was developed in order to establish marketing strategies to in...
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| Format: | bachelorThesis |
| Sprache: | spa |
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2023
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| Online Zugang: | http://repositorio.utc.edu.ec/handle/27000/10108 |
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Tag hinzufügen | Zusammenfassung: | Today companies face the changes of modern society, through the advancement of technology, which requires to develop of strategies that help to maintain and continue growing in the competitive market that exists, so this research project was developed in order to establish marketing strategies to increase sales of the company Olacell in La Maná canton, Cotopaxi province. To meet the objectives of this project, an internal analysis was carried out through an interview with the owner and an external analysis of the company´s customers through the application of surveys. In this project, it was important to use bibliographic research for the collection of information that guaranteed the quality of the theoretical foundations, field research was also used, which allowed us to obtain relevant information from the company and to know the reality of the company, and descriptive research was implemented, which was important for the development of the general analysis the results. After obtaining the research results, the proposal to design marketing strategies through advertising through the most used social networks with the fundamental objective of increasing the sales volume of the company Olacell was proposed. |
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