Diseño de un manual de identidad de la marca ciudad para la identificación del patrimonio cultural de la urbe, empleando la iconografía de las tradiciones y arquitectura colonial del emporio de Latacunga provincia de Cotopaxi, durante el período 2013
The present investigation is a brand identity manual city, to identify the cultural heritage of the city, using iconography of the traditions and colonial architecture to Latacunga city Cotopaxi Province. For the development of theoretical phases was important to support the project with concepts an...
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| Format: | bachelorThesis |
| Sprog: | spa |
| Udgivet: |
2016
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| Online adgang: | http://repositorio.utc.edu.ec/handle/27000/2312 |
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Tilføj Tag | Summary: | The present investigation is a brand identity manual city, to identify the cultural heritage of the city, using iconography of the traditions and colonial architecture to Latacunga city Cotopaxi Province. For the development of theoretical phases was important to support the project with concepts and definitions such as: corporate identity manual, brand, heritage, traditions, colonial architecture, among other areas; it exposes the historical data of Latacunga city, main features, detailed information of its tourism, traditions, buildings which may be identified and expand their knowledge about the cultural heritage preserved in the city…. |
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