Identificación y elaboración de productos turísticos para el cantón Pujilí
This research was conducted in the canton of Pujilí belonging to the province of Cotopaxi, an area that has several natural sites and cultural manifestations, where the project is general objective was to develop tourism products of the canton of Pujilí, through the proposed methodologies, to be dis...
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| Формат: | bachelorThesis |
| Язык: | spa |
| Опубликовано: |
2023
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| Предметы: | |
| Online-ссылка: | http://repositorio.utc.edu.ec/handle/27000/10835 |
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Добавить метку | Итог: | This research was conducted in the canton of Pujilí belonging to the province of Cotopaxi, an area that has several natural sites and cultural manifestations, where the project is general objective was to develop tourism products of the canton of Pujilí, through the proposed methodologies, to be disseminated through the University Tourism Center; therefore, for the fulfillment of the first objective, it was based on the technique of documentary analysis to find information of the existing tourist attractions within the sector, through primary and secondary sources (web page, books, scientific articles, magazines and archives on the subject) of the Ministry of Tourism and the Municipal Government of the canton of Pujilí, in addition, the technique of field trips was used both to the canton is GAD and to the various attractions, resulting in 34 attractions, to later validate the information thanks to the MINTUR data sheets and the Check list of each attraction, and the technique of unstructured interviews with key actors was also used, identifying 5 new attractions, resulting in 38 tourist attractions, because 1 no longer exists. For the fulfillment of the second objective was based on the technique of documentary analysis of the PDOT of the canton, as well as the Manual for the Planning of Tourism Products of MINCETUR, together with the techniques of field trips and a survey to the tourist, achieving as a result the design of a tourism product that in this case was a two days route called "Tourist route adventure, landscape and culture of the canton Pujilí", composed of 10 attractions (5 natural sites and 5 cultural manifestations) and in which activities such as: horseback riding, rock climbing, cycling, hiking and tasting of typical dishes. Finally, for the third objective, several promotion and dissemination strategies were created with the techniques of both on sites visits and focus groups that allowed the development of the SWOT, MEFI, MEFE and strategic SWOT matrices, resulting in 5 offensive strategies, 5 adaptation strategies, 3 survival strategies and 1 defensive strategy, to subsequently propose an Action Plan with the 4 best strategies obtained from the strategic SWOT. |
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