Análisis de la producción audiovisual y su incidencia en la estrategia promocional de las actividades donativas de la ONG“Sabia” del cantón Latacunga en 2022.
The current research analyzes audiovisual production and its incident on the promotional strategy for promoting the donation activities from Sabia ONG in the 2022. The problem arises since the owner and founder need from "Sabia" Animal Welfare Sanctuary, who expresses his need to improve t...
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| פורמט: | bachelorThesis |
| שפה: | spa |
| יצא לאור: |
2023
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| גישה מקוונת: | http://repositorio.utc.edu.ec/handle/27000/11406 |
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הוספת תג
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הוספת תג | סיכום: | The current research analyzes audiovisual production and its incident on the promotional strategy for promoting the donation activities from Sabia ONG in the 2022. The problem arises since the owner and founder need from "Sabia" Animal Welfare Sanctuary, who expresses his need to improve the products current audiovisual, same, which having to promote the donations animal`s favor or related pets’ sustenance this non-profit organization, where the audiovisual product becomes a platform, what promotes this activity type. Its development takes a qualitative approach based on the Jorge Frascara's methodology use, which is used techniques and instruments to study the process by creating audiovisuals. Its phases include: pre production, production, post-production and dissemination. The results this analysis contribute to the current problems identification in the audiovisual products and allow the suitable advertising strategies for the foundation. The essential concepts and recommendations are designed in an audiovisual production guide oriented towards the foundation collaborators for promoting the future high-reach video execution, by generating technical, social and economic impacts, which they are beneficial to the ONG and its activity. |
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