Plan estratégico de marketing para el posicionamiento de la marca ―marshell‖ productora de quesos del cantón Pillaro provincia de Tungurahua en el año 2014

The project presented had as main objective to establish a strategic marketing plan in order to get "Marshell" position your brand. The development of a strategic marketing plan for microenterprise cheese comes in response to the constant need to embrace market segment. Definitely, factors...

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Bibliographic Details
Main Author: Caguana Guerra, Silvia Janeth (author)
Format: bachelorThesis
Language:spa
Published: 2016
Subjects:
Online Access:http://repositorio.utc.edu.ec/handle/27000/3725
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