Identificación de los factores sociales en la decisión de compra de los clientes de muebles de madera de la Empresa Slim Diseño.

In this research project, the most relevant social factors in the decision to purchase wooden furniture were determined, considering that nowadays companies should take into account consumer behavior since this is based on preferences, tastes, and product information searching and in turn companies...

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Bibliographic Details
Main Author: Chicaiza Cando, Jessica Patricia (author)
Other Authors: Muilema Yánez, Fanny Liliana (author)
Format: bachelorThesis
Language:spa
Published: 2018
Subjects:
Online Access:http://repositorio.utc.edu.ec/handle/27000/4474
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