Diseño de una ruta turística en el sector nor-oriental del cantòn Latacunga en los sectores de Mulalo,Joseguango Bajo,Alaquez y San Buenaventura

The research was conducted in the north-eastern part of the Latacunga canton in the parishes: San Buenaventura, Alaqués, Mulalo and Joseguango bajo. The present study aims to present the natural and cultural attractions that have each site, three chapters which explains the entire process of researc...

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Bibliographic Details
Main Author: Granja Ponce, Marcela Soledad (author)
Format: bachelorThesis
Language:spa
Published: 2015
Subjects:
Online Access:http://repositorio.utc.edu.ec/handle/27000/2599
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Summary:The research was conducted in the north-eastern part of the Latacunga canton in the parishes: San Buenaventura, Alaqués, Mulalo and Joseguango bajo. The present study aims to present the natural and cultural attractions that have each site, three chapters which explains the entire process of research were deployed for this purpose. In the first chapter of development a descriptive diagnosis of each parish taking into account the economic, social cultural and tourist appearance to subsequently perform a SWOT analysis is knowing the positive and negative aspects of each place. Then were tabs for the inventory of tourist attractions and the existing tourist plant. The second chapter was carried out market research through the application of surveys conducted in the National Park Cotopaxi to identify tastes and preference of tourists. In the third chapter we designed the logo and name that will take the tourist route Ñan Tawa, more than this were four packages where visitors can enjoy different activities. Thus contributing to the tourist development of each parish.