Plan estratégico de marketing para la empresa Escacao

The present investigation is based on the elaboration of a Strategic Marketing Plan for the company Escacao, this company launched its product without carrying out a relevant market study, this so that they can know who each of their products is directed to. Now they´re bound to carry out a segmenta...

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Bibliographic Details
Main Author: Bravo Moreira, Doriana Mabel (author)
Other Authors: Paredes Quevedo, Tania Karina (author)
Format: bachelorThesis
Language:spa
Published: 2022
Subjects:
Online Access:http://repositorio.utc.edu.ec/handle/27000/8836
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