Direccionamiento estratégico y su impacto en la comercialización de productos de la acopiadora Asoprocanan de la parroquia Guasaganda, cantón La Maná.

The purpose of this study project is to find the relationship between the strategic management and marketing of the Asoprocanan association with the marketing of agricultural products offered to customers. The objective is to determine the relationship of the strategic direction with the commercialization and the impact that the products of the Asoprocanan Acopiadora commercialize. The field investigation will be improved to obtain the information in the exact place and time in which things arise and the bibliography to support the theoretical bases of our investigation, among the methods used, deductive this helped us to have a proven investigation and analytical allowed us to collect information through synthetic partners, the research techniques used were observation, and the survey and the research instruments that were the questionnaires. For the investigation, 66 people were found directly through a census formed by the elements that belong to the strategic planning and marketing variables, respectively. The survey was the instrument to collect the information that allowed to know in more detail the elements of planning and commercialization of the association. Research shows that there is strategic planning and marketing is regular. After the investigation, we identified that strategic management and marketing are related and rule out the intentions of the variables.

• Autore principale: Martínez Pallo, Nayelhy Yamilex (author)
• Altri autori: Yugsi Ronquillo, Davison Adrián (author)
• Natura: bachelorThesis
• Lingua: spa
• Pubblicazione: 2022
• Soggetti: COMERCIALIZACIÓN; ASOCIACIÓN; ACOPIADORA; PLANIFICACIÓN ESTRATÉGICA; ADMINISTRACIÓN DE EMPRESAS
• Accesso online: http://repositorio.utc.edu.ec/handle/27000/8672