Las redes sociales y su relación con el posicionamiento de “Arki Inmobiliaria” de la ciudad de Ambato en el año 2023.
This degree project focuses on the topic: Social networks and their relationship with the positioning of "ARKI Inmobiliaria" in Ambato city in the year 2023. In this research, the variables social networks and brand positioning were based on bibliographic sources. It is evident that the re...
Kaydedildi:
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| Materyal Türü: | bachelorThesis |
| Dil: | spa |
| Baskı/Yayın Bilgisi: |
2023
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| Konular: | |
| Online Erişim: | http://repositorio.utc.edu.ec/handle/27000/11174 |
| Etiketler: |
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Etiketle | Özet: | This degree project focuses on the topic: Social networks and their relationship with the positioning of "ARKI Inmobiliaria" in Ambato city in the year 2023. In this research, the variables social networks and brand positioning were based on bibliographic sources. It is evident that the real estate company maintains a sporadic presence in social networks, thus losing an important opportunity to connect with potential customers. Therefore, the objective of this study is to analyze how social networks are related to the positioning of the company "ARKI Inmobiliaria" in Ambato city in the year 2023.The methodology used has a quantitative approach, a non-experimental design, a documentary or bibliographic type of research and a descriptive scope. In order to carry out this study, the target public was considered, which represents a population of 102,023 thousand people in an age range between 18 and 60 years old; from this population, a sample of 384 individuals was obtained and the corresponding survey was applied. Through, the analysis of the research instrument, it was observed that currently the target audience interacts frequently through social networks and on the other hand, it was determined that the company "ARKI Inmobiliaria" has greater impact compared to other real estate companies, also a chi-square test was performed, having a significance of 0.010 less than 0.05 in which the null hypothesis is rejected, it means that the variables Social Networks and Brand Positioning are related. |
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