Medición de responsabilidad social empresarial en el sector de alojamiento del cantón Latacunga

This research aims to determine the degree of corporate social responsibility (CSR) in the housing sector at Latacunga canton due to the problem of non-compliance with various aspects related to values, transparency, collaborative government, environment, suppliers, community, government, and society, noting that it has mainly harmed employees and the environment, for which policies and strategies based on the ETHOS Standard of CSR are proposed. The research had a quantitative approach, applying the descriptive methodology and the survey technique, based on the Ethos instrument, which was used to 34 companies in the housing sector; the information collected was tabulated with the SPSS tool where the correlations and in MICMAC, the degree of CSR was obtained, in addition, the reliability of the instrument was evidenced, getting the Cronbach's Alpha with 0.872. Subsequently, the stages of the dimensions were identified according to the table of influences where stage 1 represents a fundamental approach to company actions, which means that it is still at the reactive level to legal requirements with 10%, which represents the low level by the excluded variables since they are in the training process; in addition, a degree of corporate social responsibility of 51% was determined by calculating the quartiles. It concludes that CSR would focus on improving the indicators of environmental conditions and interest groups, for which it is recommended to carry out strategies oriented to Corporate Social Responsibility, which will enhance business management and social impact.

• Váldodahkki: Casa Toapanta, Nathaly Paola (author)
• Eará dahkkit: Chisag Quimbita, Gissela Maribel (author)
• Materiálatiipa: bachelorThesis
• Giella: spa
• Almmustuhtton: 2022
• Fáttát: RESPONSABILIDAD SOCIAL EMPRESARIAL; GRUPOS DE INTERÉS; ETHOS; ADMINISTRACIÓN DE EMPRESAS
• Liŋkkat: http://repositorio.utc.edu.ec/handle/27000/8858