“La multimedia como estrategia de interconexión para el posicionamiento del sector de la ebanistería de la Asociación interprofesional de maestros artesanos y operarios de Sangolquí, Pichincha”

The importance of cabinet-making has a strong impact on the artisanal sector of Ecuador, however, there is concern about the little publicity that they provide to this sector, in this context, the present study had the objective of positioning the cabinet-making activity of the artisans of the parish of Sangolquí, through the development of a multimedia product such as the creation of a web page, for the realization of this product the communication strategy that compromises characteristics of research, creativity and innovation was taken into account. To fulfill the purpose of the investigation, it was based on Jakob Nielsen's User-Centered Design methodology, allowing the use of different techniques and instruments that access the collection of information and the creation of the web page according to the phases of the proposed methodology, in order to contribute to the streamlining of the process, which allows the order and compliance of each of the phases, to leave behind the traditional methods used by the sector to disseminate its products and services, on the other hand , part of the content that was projected on the page were 3D modeling renders of the furniture designs, thus marking an added value in the market.

• Autor principal: Arias Loor, Evelyn Jasmin (author)
• Formato: bachelorThesis
• Idioma: spa
• Publicado em: 2023
• Assuntos: MULTIMEDIA; ARTESANOS; EBANISTERÍA; ESTRATEGIAS; DISEÑO GRÁFICO
• Acesso em linha: http://repositorio.utc.edu.ec/handle/27000/10517