Plan de negocio para la creación de una microempresa de producción y comercialización de harina de plátano saborizada en el cantón La Maná, provincia de Cotopaxi, año 2012

This research consisted of the development of a business plan for the creation of a small business for production and marketing of banana flavored flour in La Maná Canton , in order to assess if the business provides a satisfactory performance through a systematic and proper analysis for which the e...

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Hlavní autor: Carriel Ricaurte, Karla Katherine (author)
Médium: bachelorThesis
Jazyk:spa
Vydáno: 2015
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On-line přístup:http://repositorio.utc.edu.ec/handle/27000/3490
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Shrnutí:This research consisted of the development of a business plan for the creation of a small business for production and marketing of banana flavored flour in La Maná Canton , in order to assess if the business provides a satisfactory performance through a systematic and proper analysis for which the exploratory, descriptive, explanatory and not experimental methods were applied and this allowed to develop techniques; as sample surveys 6 marketers and 384 consumers , all information necessary for the preparation of this Thesis was obtained, finally for the decision were made Financial Statements, Financial Ratios and Financial Evaluation of NPV $ 17.299,32 and IRR 20,55%, it was possible to know the achieved profitability after what time it begins to recover the investment, and what is the acceptance of the product.