Estrategias de marketing para la distribución y comercialización de productos lácteos "ASOPAGUA" del cantón La Maná provincia de Cotopaxi".

The present research project was oriented to design "Marketing strategies for the distribution and merchandising of dairy products" ASOPAGUA " in La Maná, province of Cotopaxi", through the design of marketing strategies, we began with the strategic direction in the mission, vision, goals, values, and policies, in addition to the design of marketing strategies mix with the implementation of advertising, logo design, promotions, for the realization of the research it was used research methods such as descriptive, field and bibliographic the research technique was also used, surveys were conducted for the members of "ASOPAGUA" and final consumers of dairy products. The same was developed with several alternatives, which obtained information on the current situation of the SOWT analysis and the degree of acceptance of the proposal 62% said yes, it is necessary to apply the marketing strategies in place and 32% in advertising that allowed to strengthen the distribution and marketing of dairy products also facilitated the use of the principles found in the scientific method Marketing mix design.

• Hovedforfatter: Rodríguez Albán, Reyna Margarita (author)
• Andre forfattere: Sigcha Pastuña, Mayra Natali (author)
• Format: bachelorThesis
• Sprog: spa
• Udgivet: 2017
• Fag: INGENIERÍA COMERCIAL; ESTRATEGIAS DE MARKETING; DISTRIBUCIÓN; PRODUCTOS LÁCTEOS
• Online adgang: http://repositorio.utc.edu.ec/handle/27000/4638