Estrategias comunicacionales aplicables a través de una campaña para fortalecer la identidad cultural de los pobladores de la parroquia Zumbahua del cantón Pujilí
In the present research entitled project: was deployed as a problem of study applicable communication strategies through an advertising campaign to rescue and strengthen the cultural identity of the inhabitants of the parish Zumbahua of Pujilí Canton. It had as general objective contribute to the re...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://repositorio.utc.edu.ec/handle/27000/2287 |
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Add Tag | Summary: | In the present research entitled project: was deployed as a problem of study applicable communication strategies through an advertising campaign to rescue and strengthen the cultural identity of the inhabitants of the parish Zumbahua of Pujilí Canton. It had as general objective contribute to the rescue and strengthening the cultural identity of the inhabitants of Zumbahua through the implementation of communication strategies. To guide this process was the theoretical foundation analyzing a set of concepts relating to the topic, using as methodological design technique of the survey, action allowing to collect information related to cultural identity and communication strategies. During the analysis and discussion of results…. |
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