Estrategias comunicacionales aplicables a través de una campaña para fortalecer la identidad cultural de los pobladores de la parroquia Zumbahua del cantón Pujilí

In the present research entitled project: was deployed as a problem of study applicable communication strategies through an advertising campaign to rescue and strengthen the cultural identity of the inhabitants of the parish Zumbahua of Pujilí Canton. It had as general objective contribute to the re...

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Bibliographic Details
Main Author: Ante Vega, Mario Oswaldo (author)
Format: bachelorThesis
Language:spa
Published: 2015
Subjects:
Online Access:http://repositorio.utc.edu.ec/handle/27000/2287
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