Calidad de la información en medios digitales del Cantón Mejía: análisis comparativo del contenido de Iris Agencia de Noticias y UTV Canal 40.

The research project was born with the purpose of analyzing the news content produced by Iris Agencia de Noticias and UTV Canal 40, to find out which of these media outlets broadcast quality communication products through a comparative analysis of the publications on their Facebook pages, This is due to the fact that digital media have currently caused a new scenario, where the user is no longer only a receiver, but also a generator of content, and social networks are the main space for the dissemination or transmission of news. In the present project, an exploitative investigation was applied with a mixed approach, linking qualitative and quantitative data, the study population were the publications of these media, using as a sample 75 and 58 informative contents of the Facebook pages of Iris Agencia de Noticias and UTV Canal 40 respectively, in addition, the bibliographic review, in-depth interview and non-participant observation were applied as research techniques, using a questionnaire and an analysis sheet as an instrument for data collection, which allowed us to conclude that these The media have some shortcomings in regards to the final product that is broadcast on their FanPage, also, the content presentation aspects in which they are failing when providing quality information to their followers were identified, finally verified certain basic indicators such as the use of sources, citations, writing, use of photographs, among other aspects in the development of their journalistic genres.

• Prif Awdur: Pinta Padilla, Nathaly Esthefania (author)
• Fformat: masterThesis
• Iaith: spa
• Cyhoeddwyd: 2023
• Pynciau: MEDIOS DIGITALES; USUARIOS; FACEBOOK; INFORMACIÓN
• Mynediad Ar-lein: http://repositorio.utc.edu.ec/handle/27000/10293