Plan estratégico para mejorar las ventajas competitivas de la corporación chochitos de casa, ubicada en la parroquia Tanicuchi, de la ciudad de Latacunga, período 2015-2018

This research aims to give a strategic direction to the "HOME CORPORATION pussies" with the use of a tool called fourth war (stakeholder analysis / STOKEHOLDERS, PEST trends, competitive analysis and internal analysis) obtaining as a result the critical problems (weaknesses) and competitio...

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Bibliographic Details
Main Author: Muñoz Hidalgo, Bárbara Yadira (author)
Other Authors: Quishpe Rivera, Maritza Alexandra (author)
Format: bachelorThesis
Language:spa
Published: 2015
Subjects:
Online Access:http://repositorio.utc.edu.ec/handle/27000/2202
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