Factores que influyen el comportamiento de compra de calzado femenino en la ciudad de Latacunga.

The present research consists of studying consumer behavior and purchase decisions of women's footwear based on psychographic and behavioral variables such as: personality, lifestyle, attitudes, frequency of use, benefit sought, etc. The survey technique was applied by means of a validated and...

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主要作者: Carrillo Coque, Grace Marilyn (author)
其他作者: Guamangallo Claudio, Yadira Mishell (author)
格式: bachelorThesis
語言:spa
出版: 2023
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在線閱讀:http://repositorio.utc.edu.ec/handle/27000/11054
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