“Perfil y Hábitos de compra del consumidor Latacungueño”

This study about the behavior of the Latacungueño consumer has been analyzed, starting from a literature review and a descriptive and quantitative methodology. An instrument was applied to a sample of 400 households in Latacunga Canton, through a telephone consultation, considering the elements that...

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书目详细资料
主要作者: Ramos Morales, Shirley Estefania. (author)
其他作者: Sarmiento Gualdrón, Xiomara Viviana (author)
格式: bachelorThesis
语言:spa
出版: 2021
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在线阅读:http://repositorio.utc.edu.ec/handle/27000/8406
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