“Estrategias comunicacionales y su relación con el posicionamiento del Patronato de Amparo Social de Latacunga’’
The objective of this investigation project was to determine existing relationship between communicational strategies and the positioning of Patronato Municipal de Latacunga, on communication department in relation to the use of communicational strategies for tree specific lines: social networking,...
সংরক্ষণ করুন:
| প্রধান লেখক: | |
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| অন্যান্য লেখক: | |
| বিন্যাস: | bachelorThesis |
| ভাষা: | spa |
| প্রকাশিত: |
2024
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | http://repositorio.utc.edu.ec/handle/27000/12109 |
| ট্যাগগুলো: |
ট্যাগ যুক্ত করুন
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ট্যাগ যুক্ত করুন | সংক্ষিপ্ত: | The objective of this investigation project was to determine existing relationship between communicational strategies and the positioning of Patronato Municipal de Latacunga, on communication department in relation to the use of communicational strategies for tree specific lines: social networking, media and the facilities of the institution, came into the deduction that the lack of budget and staff limits the effective implementation of their communicational strategies, which may come into a negative impact on the organization’s position. For project execution, a quantitative approach was implemented, with a descriptive level with a non-experimental design basis, on which a 7,145 population of the board users in area health. At its facilities was considered with a simple aleatory sampling on 366 users, whom the corresponding survey was applied to. The results that were obtained demonstrate the existence of a considerable positive correlation between the communicational strategies and the positioning of Patronato Municipal de Latacunga. Moreover, one of the contributions of this |
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