Estrategias de marketing para incrementar las ventas del supermercado “Su Economía” en el cantón La Maná, provincia de Cotopaxi.
The present research project was oriented to design "Marketing strategies to increase the sales of "Su Economía Supermarket" in La Maná canton, Cotopaxi Province, whose general objective is centered on developing marketing strategies to increase the sales of Su Economía Supermarket in...
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| Главный автор: | |
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| Другие авторы: | |
| Формат: | bachelorThesis |
| Язык: | spa |
| Опубликовано: |
2023
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| Предметы: | |
| Online-ссылка: | http://repositorio.utc.edu.ec/handle/27000/10101 |
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Добавить метку | Итог: | The present research project was oriented to design "Marketing strategies to increase the sales of "Su Economía Supermarket" in La Maná canton, Cotopaxi Province, whose general objective is centered on developing marketing strategies to increase the sales of Su Economía Supermarket in La Maná canton, through the implementation of marketing strategies that served to exceed sales by having a better level of commercialization, positioning in the market in which it highlighted the differences between its internal and external competitors. It also allowed to achieve economic objectives for the supermarket such as maximizing their profitability by helping the company manager with alternatives when making decisions and do not affect the development and growth of the company. The methods used were the theoretical, historical, logical, deductive, synthetic analytical, empirical method and valuation by experts through descriptive and correlational research taking into account as a sample 89 people who are regular customers in the client portfolio of Su Economía supermarket. Consequently, surveys were applied to them by using a questionnaire validated by experts as instrument, which allowed the verification and study of the hypothesis. Through the analysis and interpretation of the information obtained by the surveys application, it was possible to obtain the results on the problems that the company has been going through, concluding that for the sales improvement of Su Economía Supermarket, marketing strategies were implemented as support to promote products and company benefit. As a result, the mentioned strategies let to elaborate the respective recommendations by developing this marketing proposal by means of advertising through the use of technology. |
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