Estrategias de promoción digital desde una perspectiva intercultural para Radio Novedades.
The present investigation focuses on obtaining the necessary information for the implementation of a radio program as a digital strategy, with which to highlight the customs and traditions of the different peoples and nationalities of Ecuador, especially the city of Latacunga; The program has been i...
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| Médium: | masterThesis |
| Jazyk: | spa |
| Vydáno: |
2023
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| Témata: | |
| On-line přístup: | http://repositorio.utc.edu.ec/handle/27000/10288 |
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Přidat tag | Shrnutí: | The present investigation focuses on obtaining the necessary information for the implementation of a radio program as a digital strategy, with which to highlight the customs and traditions of the different peoples and nationalities of Ecuador, especially the city of Latacunga; The program has been implemented on Radio Novedades 1100 AM and on the different digital platforms. The name of the designed program is "Mashkeando Cultura" which tells in an alternative way the history, cultural identity and environment of Latacunga. A bibliographical-documentary research was applied to obtain the theoretical part in the radio content proposal, supporting the work under a qualitative approach, through observation as a research technique, complementing it with in-depth interviews. |
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