Diseño de un plan de gestión turístico para el museo de la casa de los Marqueses de Miraflores.

Tourism management is procedures set to follow by reaching the aims, goals and proposed structure. Consequently, in order to increase the tourism administration quality in the Museum from Marqueses de Miraflores House, it results indispensable for elaborating a management plan. Thus, in the first aim, it was used the exploratory method, by which it can know the situational diagnosis from Latacunga canton, through general data, and the situational diagnosis from museum by means field trips. During these visits, it was got a museum history detailed explanation, it was 6 own living room from museum and 4 living rooms, which belonging to other departments from GAD Latacunga. The museum lacks infrastructure, that facilitates accessibility to people with disabilities, since it does not have ramps, handrails or other necessary elements, which allow said people to make the tour without problems. It was made an interview to the key actors, it is to a previous questionnaire with pertinent questions. The key actors were the engineer Xavier Iza, who holds the charge from Tourism director, the engineer Miguel Angel Rengifo, who is the tourism technician, and the engineer Carlos Garcia, who performs the technician and historian role from museum, through which it can obtain a realistic vision of the museum current situation. In the second aim, in order to propose strategies and improve the tourist’s visit, it was applied the exploratory method, by a survey application, it is concluded, what the tourist’s majority are between the 21 and 30 ages, male, and they make the visit accompanied by friends. The occupation is student and they come from the Quito city.

• Hovedforfatter: Ortiz Aguilar, Anabel de los Ángeles (author)
• Format: bachelorThesis
• Sprog: spa
• Udgivet: 2023
• Fag: GESTIÓN TURÍSTICA; GESTIÓN CULTURAL; PERFIL DEL TURISTA; MODELO DE GESTIÓN TURÍSTICA; ECOTURISMO
• Online adgang: http://repositorio.utc.edu.ec/handle/27000/11100