Estrategias tecnológicas de Geomarketing y Georreferenciación para las operadoras de turismo: Caso estudio, Operadora Turística Tovar Expeditions del cantón Latacunga.
New technologies of information and market communication have permitted to the Marketing Tour experience a transformation, which has got big and deep changes in all management levels. Under this argument, geomarketing and georeferencing are transformed in an outstanding element, playing a key role i...
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| Hovedforfatter: | |
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| Format: | masterThesis |
| Sprog: | spa |
| Udgivet: |
2020
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| Fag: | |
| Online adgang: | http://repositorio.utc.edu.ec/handle/27000/7246 |
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Tilføj Tag | Summary: | New technologies of information and market communication have permitted to the Marketing Tour experience a transformation, which has got big and deep changes in all management levels. Under this argument, geomarketing and georeferencing are transformed in an outstanding element, playing a key role in tour products commercialization, within this approach the objective of this research is proposing technological strategies of geomarketing and georeferencing with the use of technological tools. In the first stage of this proyect the theoretical literature related to the research and then base this research, in the second part, Tovar Expeditions Tour Operator was checked and diagnosed like a study case; this was through the directives and workers interview and taking in mind the Inboud Marketing Principle Theory, geolocation and geomarketing strategies are presented, the same as show technological tools for the positioning of the touristic destinations image, space information analysis, social networks management, data handling and lets a better identification of the customers’ necessities; in this way, adjusting supply to demand, it is included a web page prototype which join the previously mentioned strategies, this is like an example template. Finally, the proposal was validated using the expert judgment technique, obtaining a viable result; therefore, it is possible to present the Prototype created as a preliminary technological tool to support the management of the tourist operators of the Latacunga canton. |
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