Incidencia del marketing deontológico en la responsabilidad social ambiental de las personas en la ciudad de La tacunga.

The purpose of this research is to develop deontological marketing strategies, taking into account people's social responsibility. Also, it emphasizes the search for alternatives that contribute to strengthen the social awareness of individuals in Latacunga city. Explanatory and exploratory research is applied, since it is a little-studied problem, obtaining information from various sources, such as interviews, surveys, observations and literature review, two variables that are deontological marketing and the people's social responsibility are analyzed to allow the reliability of the project with an excellent score. The sources of pollution in the city are critical; therefore, it is intended to obtain a clearer vision of reality, so that a more responsible society can be created that modify harmful behaviors with the environment. A set of strategies is proposed with the data generated in the research focused on persuading people to have a sense of social responsibility, which will last and allow sharing and creating an environmental culture in the new generations

• Huvudupphovsman: Silva Caiza, Gido Santiago (author)
• Övriga upphovsmän: Toapanta Quinga, Flavio Orlando (author)
• Materialtyp: bachelorThesis
• Språk: spa
• Publicerad: 2020
• Ämnen: Comercial; Marketing Social; Marketing Deontológico; Conciencia social
• Länkar: http://repositorio.utc.edu.ec/handle/27000/5851