Proyecto de Factibilidad para la creación de una cafetería “Café Victoria en la ciudad de Ambato”

The objective of this research is to develop a feasibility project for the creation of a cafeteria "Café Victoria" in the city of Ambato, for which a market study was carried out, evidencing the needs, tastes and preferences of the potential market; the technical study was applied to show the processes established in order to shorten service times and the installed capacity to optimize all the facilities; In addition, the financial management analysis was developed in which the main items of the cafeteria and the financial evaluation were evidenced to show whether or not the project is profitable. In the project it was established that the methodology to be applied is quantitative, since its main characteristic is the collection of data to demonstrate the viability of the project, for which 384 surveys were used in the city of Ambato. The feasibility of the project has been demonstrated through the financial evaluation with which the following was determined: the initial investment is $12,702.09, the net present value is positive $3,220.40, the internal rate of return is 22%, it exceeds the WACC which is 13.14%, and the investment will be recovered in 2 years and 11 months; On the other hand, the sensitivity analysis showed that the minimum price to maintain a positive NPV could be $2.55, producing 21,000 products annually.

• Autor Principal: Riofrío Pacheco, Johanna Stefany (author)
• Formato: masterThesis
• Idioma: spa
• Publicado: 2021
• Subjects: CAFETERÍA; ESTUDIO TÉCNICO; EVALUACIÓN ECONÓMICA; PROYECTO DE FACTIBILIDAD; ADMINISTRACIÓN DE EMPRESAS
• Acceso en liña: http://repositorio.utc.edu.ec/handle/27000/8102