Plan de comercialización de hortalizas orgánicas lechuga (lactuca sativa), tomate (solanum lycopersicum), pimiento (capsicum annuum) mediante el sistema hidropónico de la aso. asoprogrof en el cantón La Maná, provincia de Cotopaxi año 2017 - 2021.

Organic vegetables are part of the daily diet of Ecuadorians, even more so in the town of La Maná which is an agricultural area; for this reason, the present investigation denominated plan of commercialization of organic vegetables Lettuce (Lactuca sativa), Tomato (Solanum lycopersicum), Pepper (Capsicum annuum) by means of the hydroponic system of the ASOPROGROF in La Maná, it was carried out with the aim of identifying aspects such as the production processes of these species, production capacity, supply and demand, consumption preferences, for the development of the research it was necessary a scientific methodology based on an analytical and deductive field research to interpret the obtained results and to arrive at the results the technique of the interview was applied to the managers of the ASOPROGROF and a survey model to the 385 families of the town that corresponds to the calculated sample, managing to identify that there is a per capita consumption of 155 units Annual lettuce (Lactuca Sativa), annual 187.05 pounds of tomato (Solanum Lycopers Icum), 73.49 plastic covers of four annual pepper units (Capsicum Annuum), being necessary to consider that the mode of production with hydroponic technique is very satisfactory because of the productive speed and the quality of the product, for that reason the design of a plan of Marketing guarantees a better access to the product, with fair price and adjusted to the demand, the impact generated by the project is highly beneficial for the entire area that covers and it will change traditional production methods to new ones focused on environmental conservation and presents a new alternative of organic feeding that at the beginning will affect the price increase of the vegetables that are commonly marketed but in the long term it benefits the health of those who consume them as an ecological product.

• Autor principal: Guanoquiza Toaquiza, Walter Fabián (author)
• Outros Autores: Vera Millingalle, Gissela Maday (author)
• Formato: bachelorThesis
• Idioma: spa
• Publicado em: 2017
• Assuntos: INGENIERÍA COMERCIAL; PLAN DE COMERCIALIZACIÓN; HORTALIZAS ORGÁNICAS; TÉCNICA HIDROPÓNICA
• Acesso em linha: http://repositorio.utc.edu.ec/handle/27000/4637