Plan de negocios para la creación de una empresa de acopio y comercializadora de productos agrícolas especializado en granos y cereales andinos, en el Cantón Latacunga, Parroquia Toacaso, sector UNOCANC en el periodo 2013.

The project will allow you to get to know the feasibility to create a storing and marketer of agricultural product company, specialized in Andean grains and cereals, located in Latacunga canton, Toacaso parish, which consists of to concentrate and to put added value, in the agro-foodstuffs Andean and this way to offer primarily to all consumers of all ages and also all shops, such as; big, medium and small of the canton and the province. We used the deductive analytic method that allowed leaving of previously established truths as general principles, and then applying them to individual cases and checking its validity, the empirical method through of the survey identified obtaining primary data through questions to know more about customers’ preferences and needs. On the other hand the market study settled down the existence of unmet demand, the same that must be approved through the implementation of this project, the results of the study allowed knowing the technical requirements of materials and equipment resources necessary to launch the company. The administrative study summed up the human talent need (administrative and operational) by assigning their roles and responsibilities, the same could provide the knowledge based on the objective market needs. Finally the obtained data in the analysis of the financial study, determined that the financial performance of the project is superior to any investment alternative, to confirm the feasibility of the same.

• Autor principal: Andrango Vega, Fausto Ramiro (author)
• Formato: bachelorThesis
• Lenguaje: spa
• Publicado: 2014
• Materias: INGENIERÍA COMERCIAL; PRINCIPIOS GENERALES; ADMINISTRATIVO; OPERATIVO
• Acceso en línea: http://repositorio.utc.edu.ec/handle/27000/4721