Caracterización del sector microempresarial comercial y su incidencia en el ámbito socio económico en el cantón Valencia, provincia de Los Ríos, año 2018.

The present research entitled "Characterization of the commercial microenterprise sector and its incidence on the socio-economic sphere in the canton of Valencia, province of Los Ríos, 2018" arises from the need to know the impact of micro-enterprises within the economic development of the canton. The general objective of the project is to determine the characteristics of the commercial microenterprise sector and its impact on the socio-economic sphere, describing the phenomena, situations and events as these help to detail the needs of the micro-enterprises of canton Valencia, for this purpose a field research, which helped to obtain the data in the mentioned sector, this supported by a descriptive research, thanks to which it was possible to know the commercial characteristics of the microenterprises; the documentary bibliographic research served to know all the basic concepts about the variables under study; the methods used were the Deductive, which allowed knowing the concepts, norms, and definitions; the logical - synthetic method, thanks to which all the information of the micro companies was gathered; Within the main techniques that were used for the collection of primary information, we have the Survey and Interview that were applied both to the owners of the microenterprises and their employees, through a questionnaire of previously prepared questions, based on the objectives of the Project, the studied population was the microenterprise sector and its employees, from which a significant sample of employees and micro-enterprises was obtained; Once the data were obtained with the use of the mentioned instruments, they were tabulated, using the Excel 2010 program, represented in graph and bars, with their respective analysis and interpretation, which served as support for the proof of conclusions and recommendations with the result that the present research work ends.

• Autor principal: Jiménez Bravo, Mayte Rosalía (author)
• Otros Autores: Zambrano Tufiño, Danny Adrián (author)
• Formato: bachelorThesis
• Lenguaje: spa
• Publicado: 2019
• Materias: IMPORTANCIA DE LAS MICROEMPRESAS; IMPORTANCIA DE PYMES; VENTAJAS DE LAS MICROEMPRESAS; TIPOS DE EMPRESA DE ACUERDO A SU TAMAÑO; EMPRESAS
• Acceso en línea: http://repositorio.utc.edu.ec/handle/27000/4812