La marca territorial de la parroquia Oyacachi, provincia de Napo, su relación con el posicionamiento deseado y construcción gráfica.

Territorial brands can expose to society the differential attributes of a place, based on the natural and cultural attractions, history, and values of the sector, etc. thus allowing the generation of a new destination image in the public. For this reason, the present research work aims to build the...

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Bibliografiske detaljer
Hovedforfatter: Parión Pilca, Emanuel Héctor (author)
Format: bachelorThesis
Sprog:spa
Udgivet: 2023
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Online adgang:http://repositorio.utc.edu.ec/handle/27000/11397
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