“Desarrollo de una tienda virtual para el centro de emprendimiento de la Universidad Técnica de Cotopaxi-Extensión La Maná”.

The internet has become one of the most used marketing media nowadays due to its reach and opportunities to establish a virtual business. The Technical University of Cotopaxi is an innovative institution committed to academic quality that seeks an equitable, inclusive and collaborative society, which has generated a large number of enterprises of products and services with an excellent reception. To automate the process of buying and selling products we propose the creation of a virtual web store and mobile application with Android OS, for the development we use the Scrum methodology, and as tools we use the WordPress framework with the programming language Php and works with the MySQL database, in the development of the mobile application Android Studio was used and the generated apk is integrated into the website. With the implementation of the web and mobile site I help customers in the process of online shopping and allows entrepreneurs to increase sales. Thus, the project is feasible because customers can make purchases from the comfort of their home or work, with only internet access required. In Ecuador, in spite of not having a technological culture, it has allowed more and more access to the Internet for all Ecuadorians.

• Yazar: Marcalla Jácome, Walter Miguel (author)
• Diğer Yazarlar: Zambrano Tuarez, Adriana Lizbeth (author)
• Materyal Türü: bachelorThesis
• Dil: spa
• Baskı/Yayın Bilgisi: 2023
• Konular: TIENDA VIRTUAL; EMPRENDIMIENTO; COMERCIALIZAR; INTERNET; SISTEMAS DE INFORMACIÓN
• Online Erişim: http://repositorio.utc.edu.ec/handle/27000/10187