Plan de marketing para el producto turístico ruta “Saqui-Aventura” del cantón Saquisilí”
In this degree work, a marketing plan has been designed to promote the "Saqui-Adventure" Route in the Saquisilí canton. In order to propose strategies to position the tourism product and place it in the market to be known locally, the study was carried out through the inductive method whic...
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Awduron Eraill: | |
| Fformat: | bachelorThesis |
| Iaith: | spa |
| Cyhoeddwyd: |
2024
|
| Pynciau: | |
| Mynediad Ar-lein: | http://repositorio.utc.edu.ec/handle/27000/11779 |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
Ychwanegu Tag | Crynodeb: | In this degree work, a marketing plan has been designed to promote the "Saqui-Adventure" Route in the Saquisilí canton. In order to propose strategies to position the tourism product and place it in the market to be known locally, the study was carried out through the inductive method which allows analyzing the current situation of the tourism product and identifying the profile of the tourist who visits the canton. The research problem revolves around the fact that there is no proper dissemination and promotion of existing tourism products because the initiatives by the Intercultural Municipal Decentralized Autonomous Government of Saquisilí Canton (GADMIC) focus mainly on marketing efforts, leaving the development of tourism activities in the background. |
|---|