Plan estratégico de marketing para el posicionamiento de la empresa “frobun” de la parroquia Mulaló del cantón Latacunga provincia de Cotopaxi para el período 2014-2017
This research work has as objective to contribute to the improvement of the company in terms of competitiveness, productivity and increased revenue through the development of a strategic marketing plan; whose results will be reflected in the profitability of the entity; the essential problem is fram...
Сохранить в:
| Главный автор: | |
|---|---|
| Другие авторы: | |
| Формат: | bachelorThesis |
| Язык: | spa |
| Опубликовано: |
2015
|
| Предметы: | |
| Online-ссылка: | http://repositorio.utc.edu.ec/handle/27000/2195 |
| Метки: |
Добавить метку
Нет меток, Требуется 1-ая метка записи!
|
Добавить метку | Итог: | This research work has as objective to contribute to the improvement of the company in terms of competitiveness, productivity and increased revenue through the development of a strategic marketing plan; whose results will be reflected in the profitability of the entity; the essential problem is framed in the low position that the same has within the market as a result of poor implementation of marketing strategies within the environment in which it develops; For this reason the diagnosis of the company is essential to identify weaknesses, Strength, Threat and opportunities that will help to determine the actions to do …. |
|---|