Plan estratégico de marketing para el posicionamiento de la empresa “frobun” de la parroquia Mulaló del cantón Latacunga provincia de Cotopaxi para el período 2014-2017
This research work has as objective to contribute to the improvement of the company in terms of competitiveness, productivity and increased revenue through the development of a strategic marketing plan; whose results will be reflected in the profitability of the entity; the essential problem is fram...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2015
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| Online Access: | http://repositorio.utc.edu.ec/handle/27000/2195 |
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Add Tag | Summary: | This research work has as objective to contribute to the improvement of the company in terms of competitiveness, productivity and increased revenue through the development of a strategic marketing plan; whose results will be reflected in the profitability of the entity; the essential problem is framed in the low position that the same has within the market as a result of poor implementation of marketing strategies within the environment in which it develops; For this reason the diagnosis of the company is essential to identify weaknesses, Strength, Threat and opportunities that will help to determine the actions to do …. |
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